Orange Business Forum: AI, Data, and Cybersecurity at the Heart of the Issues

Over 400 decision-makers gathered in Tunis for the Orange Business Forum, a key event to rethink digital transformation. At the heart of the discussions, artificial intelligence, data, and cybersecurity are positioned as essential levers for reliable and sustainable technological development. Since the 2020 crisis, Tunisia has adopted a national digital strategy aimed at modernizing its economy and attracting investments. However, significant challenges remain: a technological skills deficit, fragmented regulations, and dependence on external infrastructure. The forum thus opened the way for regional cooperation, highlighting common projects between Mediterranean countries to harmonize cybersecurity and data protection standards. This dynamic fits into a broader context where Tunisia seeks to position itself as a technological hub in the region. Expert analysis reveals that the adoption of AI and cybersecurity systems not only enhances economic competitiveness but also builds citizens' trust in digital public services. In the Mediterranean, neighboring countries like Libya and Egypt are closely following Tunisia's initiatives, hoping to draw inspiration from its models to accelerate their own digital transition. This convergence could trigger a multiplier effect, enabling Tunisia to play a central role in the digital governance of the Mediterranean basin. The next steps include establishing a national regulatory framework for AI, creating a joint research center with European universities, and organizing a regional summit in 2025. Participants emphasize that the future of Tunisia's digital landscape will depend on the ability to combine innovation, security, and social inclusion, relying on solid partnerships.