13 Travel Agents Discover a New Tunisia

⚠️ Urgent Information — Flash Radio is following this situation in real time Under the slogan 'Discover Another Tunisia', 13 European travel agents have explored Tunisia's tourist diversity, from oases to Medina, as part of the 'Tounes Wijhetouna' program. This discovery trip aims to redefine the country's image and strengthen ties with local actors. ⏱️ 1 min read The facts and recent developments Historically, Tunisian tourism has long relied on the beach offering, often at the expense of cultural and natural diversity. This dependence has drawn international criticism, particularly regarding environmental impact and economic vulnerability. The European program therefore fits into a balancing effort, supporting the valorization of rural regions and artisanal traditions. This type of initiative reflects current tourism trends, which favor authentic and sustainable travel, in line with European consumers' expectations. The impact of this trip goes beyond Tunisia's borders. By highlighting alternative tourism models, it offers a unique Mediterranean perspective, where the coexistence of heritage and modernity becomes a growth lever. Artisans and small providers, often marginalized, gain visibility, which strengthens their ability to innovate and adapt to new markets. This dynamic could inspire other Maghreb destinations to rethink their tourism offerings. The next steps include the publication of an analysis report on economic impacts and the establishment of structured partnerships between Tunisian and European actors. The ambition is to transform these discovery trips into regular tourist circuits, integrating professionals' feedback. ⚡ Key Points ▸ The European program 'Tounes Wijhetouna' supports the diversification of Tunisian tourism by valorizing